Cookie Policy

This Cookie Policy explains how World Metro Guide ("we", "us", or "our") uses cookies and similar technologies on worldmetroguide.com. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function correctly, remember your preferences, and provide information to the site owner about how the site is used.

2. Types of Cookies We Use

• Essential cookies. Required for the site to function - for example, remembering your session or theme preference. These cannot be disabled without affecting site functionality.
• Analytics cookies. Set by Google Analytics and Microsoft Clarity to help us understand how visitors navigate the site, which pages are popular, and where users encounter difficulties.
• Advertising cookies. Set by Google AdSense to display relevant advertisements and measure ad performance. These cookies may track your browsing activity across websites to build an advertising profile.
• Performance cookies. Set by Vercel Analytics to monitor site speed and reliability in a privacy-friendly, non-tracking way.

3. Third-Party Cookies

Some cookies are placed by third-party services we use. Each is governed by that provider's own privacy and cookie policy:

• Google Analytics - audience and behaviour analytics.
• Microsoft Clarity - session recording and heatmaps.
• Google AdSense - personalised and non-personalised advertising.
• Vercel Analytics - performance monitoring.

4. Google AdSense and Advertising Cookies

We display advertisements served by Google AdSense. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and others.

You can opt out of personalised advertising by visiting Google Ad Settings or the industry opt-out page at aboutads.info.

5. Managing Cookies

Most browsers let you view, manage, delete, and block cookies for a website. Settings are usually found under "Privacy" or "Security" in your browser preferences. Disabling essential cookies may affect how parts of the site function; disabling analytics or advertising cookies will not affect core functionality.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal reasons. The "last updated" date at the top of this page will reflect any changes.

7. Contact

Questions about this Cookie Policy? Contact us at worldmetroguide@gmail.com or via our contact form.